Get more money for your writing: How to convert one piece into more assignments

79

By Marcy Goodfleisch

You can increase your income from writing by using these tips!

See all 4 photos
Source: Alvimann via MorgueFile (no attribution required)

How to make more money from your writing

If you’ve landed a coveted assignment to write a magazine or newspaper article, or to produce a piece for a private client, you may be able to convert it to a bigger assignment, or even an ongoing writing gig. Here are some strategies to help you build the assignment’s scope and potential:

Offer to write a sidebar: Sidebars are those small ‘extra’ pieces that often accompany a larger article. They’re generally featured in a shaded box to one side of the main piece. Just so you’ll know - the term ‘sidebar’ was borrowed from the legal field, and refers to those whispered conversations between lawyers and judges to the side of the bench.

Be sure you have a few ideas in mind when you offer to do the sidebar (don’t just ask the editor if you can write one). When you show the editor you can offer additional value or content, he or she may well go for it. It’s extra work, so it should command extra pay, but a bit less than the main piece. If you’re going to get $150 for the a article, for example, you might expect $50 for a short sidebar that expands on some element of the original story. Articles can have more than one sidebar, too, by the way, so let your ideas flow.

Keep the topic alive from issue to issue

Write about it every month - or even weekly
Write about it every month - or even weekly

Can it become a short series or an ongoing, regular column?

Suggest a series of pieces: Editors are always hungry for content ideas. If you see more than one direction you can take a story, see whether it could become a series of at least three pieces. This will give you an ongoing temporary assignment for the negotiation time spent for only one of the pieces. Freelancers spend a lot of time just getting assignments; by turning one article assignment into a series of three or four stories, you in effect increase the amount you’re being paid for your time. Don’t forget to pitch sidebars during the series, so you’ll get even more mileage.

Develop an ongoing column: Magazines, especially, need regular ‘departments’ about topics, such as technology, fashion, food, entertainment and others. Many newer magazines are good sources for developing ongoing gigs. If you’re writing about a topic that has broad interest (such as dining out) but there’s no ongoing department yet, offer to write a regular column about that topic. You’ll have a regular writing gig, and will build clips quickly as you produce a weekly or monthly piece. If the editor likes the idea but says there’s not enough space or budget to go with a column in each issue, suggest every other week or month, or even quarterly, as a way to keep the topic in front of readers.

To show how your column can benefit the publication; suggest a few issues’ worth of ideas. If you’re writing for a magazine, gear the ideas to upcoming themes for each issue. For newspapers or other outlets, suggest ideas that have a seasonal appeal or otherwise fit the timeline of publications.

One caveat – even if your publication brings you on as the education columnist (or whatever), there may not always be space for your pieces each month. Freelance work is never a sure thing until you get payment, so learn to budget your expenses accordingly.

Make more money through photos and sidebars

Source: dave via MorgueFile (no attribution required)
Source: Procrastinator via MorgueFile (no attribution required)

Other ideas for money

Pitch additional stories: We always uncover other story ideas when we research and write a piece. Keep notes on other interesting topics you come across and use the assignment to build your relationship with the editor by pitching additional stories for subsequent weeks or months.

Add photos: You are even more valuable to an editor if you can provide ‘art’ for your stories (photos, graphs or other visuals). Almost everyone has a decent digital camera these days. If you have to interview someone, take your camera and get interesting shots of them at work or in the environment or context of the story. You can also find and submit suggestions for art from Internet sources; as always, be certain there’s no watermark or copyright issue.

Note: If you take your own photos, you may or may not be paid for them, depending on the publication. Some publications pay additionally, but with others, writers are expected to turn in 'art' for no extra fee.This may not sound fair (and probably isn't), but that's how it is. The upsides, though, are that you'll raise your stock with the editor and you'll also have published photo credits to add to your portfolio.

Develop it into a hub or blog: If you’ve written a great story, but there’s no opportunity to take it further with a publication, consider adapting the idea to this site or to a blog. You’ll need to revise the content to avoid duplication, but since you’ve already researched the piece and produced a story, it will take you less time than developing a story from scratch.

These are just a few ways you can increase the revenue potential of a piece. Once you start thinking along these lines, you’ll come up with additional ideas to expand your income from writing.

Comments

gmwilliams Level 7 Commenter 3 months ago

Thank you for more excellent suggestions. You are totally above par.

kateperez profile image

kateperez Level 2 Commenter 3 months ago

You have done a great job explaining how to expand your writing ability, and career! Kudos!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks, Kate & gmwilliams - I truly hope these ideas help others here who are looking for ways to get started in freelancing. I appreciate your kind words of support!

Jackie Lynnley profile image

Jackie Lynnley Level 7 Commenter 3 months ago

This sounds very good and I have never written for pay but I do this too since I get a copyright on a piece then writing the little sidebars is nothing to worry about being part of the one. I will bookmark this for later use possibly, thanks for sharing.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks for stopping by and reading and commenting, Jackie - let me know how this works for you!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Hi, Savanna-michelle - welcome to HubPages! There are plenty of great people on the site ready to support you and give tips. I look forward to reading your hubs!

suzzycue profile image

suzzycue Level 4 Commenter 3 months ago

Thanks Marcy lots of good advice here. I need to write for money so will keep these tips in mind.

SellyCells profile image

SellyCells 3 months ago

Very engaging and powerful article. This is an article that many aspiring writers can learn from. Truly a God send Marcy.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks so much for stopping by to read, and for your kind comments! After writing this, I thought of some other ideas, so I may do a Part 2 hub. There are a ton of ways to make money writing - you just have to know where to look. And it takes time to ferret them out and get clients.

Les Trois Chenes profile image

Les Trois Chenes Level 4 Commenter 3 months ago

Some nice ideas simply explained. How do get published in magazines though?

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Hi, Les Trois Chenes - thanks for reading and commenting. Magazines can be very hard to break into; if they're established, they usually have a stable of staff or freelancers already on board and they may budget for only a few contributions a year from non-established writers. You can break in more quickly, though, with new publications or with local magazines. As with any magazine, contact the editor (using their guidelines for submission) and either send a pitch or (more rarely) a finished article. If you send a pitch, include your credentials as a writer and clips that are relevant to their content. This can all be done electronically.

Since you're overseas, do some searches for small niche publications and offer to write about the 'real' French experience, or whatever interests you. They may welcome content from an exotic source! If you have friends in the states or another country, ask them for names of local or regional publications in their areas. Then find their websites and follow up with a few pitches. Ask friends who have travel plans to be on the lookout for magazines in hotels or restaurants (many local publications distribute for free in trendy eateries), and have them email the info.

I hope this helps! Good luck!

glmclendon profile image

glmclendon Level 5 Commenter 3 months ago

Thanks for the tips. You are so skilled. I will use some of this, it is good. And you took the time to go step by step to help people like me!

Stay Well

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks, glmclendon! I would love to see every writer on this site attain their highest dreams in writing. Let us know how the tips work for you.

Injured lamb profile image

Injured lamb Level 5 Commenter 3 months ago

Thanks for your generous sharing Marcy, a useful hub with great ideas indeed...you've done a great job here, cheers!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Hi, Injured lamb - I'm glad you found the tips useful! Thanks for reading and commenting!

alocsin profile image

alocsin Level 8 Commenter 3 months ago

I think leveraging one story into several is one that most successful article writers use. Voting this Up and Interesting.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks alocsin! I agree - once you learn this strategy, you can greatly multiply your income from just one writing gig.

Brett.Tesol profile image

Brett.Tesol Level 7 Commenter 3 months ago

Some great suggestions, I often find that hubs branch out into series, so why not make a conscious effort to do this with your paid writing.

Up, useful and SOCIALLY SHARING for all the avid writers amongst us.

cclitgirl profile image

cclitgirl Level 7 Commenter 3 months ago

Marcy - I secretly hope I get some freelance gigs from my writing here at HubPages. What a great hub! Voted up and SHARING.

Millionaire Tips profile image

Millionaire Tips Level 8 Commenter 3 months ago

These are all great ideas. Leveraging one idea into more to increase your free lancing income is helpful.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thank you, Millionaire Tips - and I like your term 'leveraging,' - I may edit the hub to use that language!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Hi, cclitgirl - I hope you get some gigs from your work here, too - you write outstanding hubs! Thanks for commenting!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks, Brett - Your analogy of the series hubs is spot on. All we need to do is to think of our writing as having that same potential!

savingkathy profile image

savingkathy Level 3 Commenter 3 months ago

There are lots of great ideas in this hub. Thanks for sharing, Marcy. I always appreciate your tips on writing.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks, savingkathy! We have so many talented writers on this site - it's a great place to learn, isn't it? I appreciate your comments!

mljdgulley354 profile image

mljdgulley354 Level 7 Commenter 3 months ago

These are wonderful ideas and they work for even weekly newspapers. Thank you for sharing them.

daisynicolas profile image

daisynicolas Level 4 Commenter 3 months ago

Seems like everyone is saying about the same thing about this hub, and thanking you for it. I've joined in this band.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks, mljdgulley - I appreciate your comments! Glad you found the hub helpful!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 3 months ago

Thanks for reading, daisynicolas - I appreciate your comments!

Vinaya Ghimire profile image

Vinaya Ghimire Level 8 Commenter 2 months ago

As a freelance writer, I write for print and online. As a newspaper writer, I do make money, but I'm struggling with online writing. I have always written for my hone audience, and I'm working hard to captivate international readers.

Thanks for sharing your knowledge.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

I know what you mean about making the transition from newspapers to online writing, Vinaya! The good news is that your experience in writing will help you tackle the biggest challenge, which is content!

Sinea Pies profile image

Sinea Pies Level 6 Commenter 2 months ago

Marcy, I write for a local parent magazine and these are such great ideas for developing new opportunities. So glad you suggested re-writing old articles into hubs. The copyright to mine belongs to the magazine but I am always able to take my research notes and re-tool it into something new for HubPages. Voted up and useful

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks for sharing thoughts from your professional background, Sinea! The magazines I've written for usually buy one-time rights, so the content can be used again or reworked. Parenting is such a great topic on this site.

old albion profile image

old albion Level 4 Commenter 2 months ago

Clear and very concise. Easy and simple to follow. Thank you.

Best Wishes.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, old albion - I'm so glad you found ideas here that you like. Welcome to HubPages! It's good to have you here.

onie 2 months ago

Very good article thanks for sharing this idea.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thank you, onie - I'm so glad you found the hub helpful.

OCDKids profile image

OCDKids Level 1 Commenter 2 months ago

I really appreciate this article. You offer excellent ideas and alternatives for getting our writing noticed.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thank you, OCDKids! I hope some of these work for you and help expand your writing assignments!

greatstuff profile image

greatstuff Level 6 Commenter 2 months ago

You have come out with ideas that some of us would just dismiss them. Thanks for sharing.

htodd profile image

htodd 2 months ago

Hi Marcy,

Great post ..Thanks

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Hi, Greatstuff - I'm so glad you found new areas of opportunity here! Thanks for your comments.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, htodd - I'm glad you liked the hub!

Joyette  Fabien profile image

Joyette Fabien Level 1 Commenter 2 months ago

I like your last point. I have explored this to a certain extent and I think its a worthwhile idea. In fact, I have already published four such articles and as you say, they certainly took less time!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

I'm so glad you've seen how this can work, Joyette - it's really a great way to get more mileage from our work. Thanks for reading and commenting!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, syedsaqid - I'm glad you liked the hub!

Ruby H Rose profile image

Ruby H Rose Level 5 Commenter 2 months ago

Thanks for a great hub. So many stories are worth redoing! I have never thought of side bars. What a great idea. Now to get busy writing and rewriting, and submitting all of our wonderful stuff. You have given us some wonderful insights. Thank you for sharing your talent with us!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks for reading and commenting, Ruby - I'm so glad you found the article helpful. I've gotten several additional assignments from various pieces by using these strategies. I hope you do, too!

deepateresa profile image

deepateresa Level 3 Commenter 2 months ago

Great hub and clear cut ideas.

Thanks

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago via iphone

Thanks so much for your kind comments! I'm glad you like the hub, Deepateresa!

Kris Heeter profile image

Kris Heeter Level 7 Commenter 2 months ago

Very nice hub! I ran across this one and several others in the HP interview.

I've noticed that the more I write, the easier I'm finding to take a small sidebar idea from an article I've written and spin off. I makes it easy to create additional content with the articles feeding off each other.

christianajohan profile image

christianajohan 2 months ago

I believe I am effective with adding photos since I am very fond of taking pictures. Thanks for this hub. I have gained good information here.

BuyaBiz profile image

BuyaBiz Level 2 Commenter 2 months ago

good ideas, helpful and easy. Vited up and the rest.

Thanks,

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, Kris - I know what you mean about spotting a new twist on your articles and taking it in an additional direction. It gets your ideas flowing for entirely new topics, too. Thanks for reading and commenting, and good luck on your writing!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Your skill for photography and eye for good ways to illustrate your stories will definitely be a selling point for your writing, Christianajohan - thanks for reading and commenting on the hub!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, BuyaBiz - I'm so glad you enjoyed the hub!

cclitgirl profile image

cclitgirl Level 7 Commenter 2 months ago

Marcy - I commented before, but I had to stop by again. Your writing is outstanding and you have great ideas!! I really, really would like to work for myself and quit my day job (yesterday, please?) and this provides such invaluable information. Bravo.

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

I completely understand how you feel about that, cclitgirl - just today, I unpacked several boxes of very old work papers from a few long-ago positions. It was that sort of stuff we think we might need one day and than years later we winder why we kept it. Even though all my positions had to do with writing, and I enjoyed them at the time, I'm happy to be working for myself now. I truly hope you can reach your goal; you are an amazing and talented writer.. I will be pulling for you - I know you can do it!

homesteadbound profile image

homesteadbound Level 8 Commenter 2 months ago

I am always excited to read ideas from someone who has been successful in what they are writing about. This is so many great ideas. Thanks so much!

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

Thanks, homesteadbound - I am so glad you liked the hub!

sholland10 profile image

sholland10 Level 7 Commenter 2 months ago

Marcy, thank you for the useful information. I have a hard time writing 500 word hubs, so I like the idea of splitting articles into series. (I am working on it, though.) Votes and shares! :-)

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 months ago

I'm so glad you like the hub, sholland! Thanks for reading and commenting here.

vietfoodchannel profile image

vietfoodchannel 2 days ago

Thank you so much Marcy for sharing, I found it very helpful especially the part of develop a column and pitching for our discovered ideas

Marcy Goodfleisch profile image

Marcy Goodfleisch Hub Author 2 days ago

Hi, Vietfoodchannel - I'm so glad you like the article! Thanks for your comments here.

Submit a Comment
Members and Guests

Sign in or sign up and post using a hubpages account.



    • No HTML is allowed in comments, but URLs will be hyperlinked
    • Comments are not for promoting your Hubs or other sites

    Please wait working